HOME ECONOMIST
"someone trained in the field of study that deals with the economics and management of the home and community... formal study including such topics as consumer education, institutional management, interior & exterior design, home furnishing, cleaning, handicrafts, sewing, clothing and textiles, cooking, nutrition, food preservation, hygiene, child development, and family relationships"
RECIPE TESTER
wendy is constantly testing and devising new recipes, including those she is creating for her new cookbook, The State Of The Plate,™ her cookbook featuring recipes using products and commodities grown and produced exclusively in north carolina ~ for those in development stages of cookbooks who need a tester or for someone designing a new food product, wendy will tweak yours as needed, scale recipes up or down, and write recipes in proper format for you
Product Demonstrator
for nearly a decade, wendy worked as a consultant for Kitchen Consultants as a product demonstrator...over time, she has conducted multiple product and food demos at all sorts of venues, from on-stage cooking at the Southern Women's Show to the Vollmer Farm, a fun agri-tourism farm where she's hosted tomato tastings, blueberry days, strawberry days and other fun stuff!
menu concept & design
wendy excels at consulting with a client and taking a concept or theme and running with it in menu design... having designed and catered a plethora of theme parties over the years, she has created about every menu theme you can imagine... and although this project
ended up not moving forward, wendy is especially proud of this design....
MysteryShopping & CompetitorAnalysis
as an avid shopper and one who dines out frequently, wendy recognizes outstanding customer service and knows "it's just not that hard to do"... she knows how vital it is for the success of any business, be it in a restaurant dining arena, on a sales floor, via a phone call to your company, or in any number of ways... a few mystery shop contacts and analysis of them can point out both strengths and weaknesses for your company that can tell you not only who deserves accolades, but also, areas where improvement is needed... suggestions for improvement will be offered with report ~ wendy will also "shop" your competitors, not to steal ideas, but to assess where you excel and can improve to surpass competition... suggestions for marketing areas where you outshine those will be provided in analysis
Product/Menu Evaluation
whether a new kitchen or household product, or a menu in your culinary business, call wendy for an assessment or evaluation to make recommendations as you take "it" to market, or redesign and repackage "it"... as a degreed home economist, her expertise will bring discussion to the table from an end-user's perspective
SPOKESPERSON
we simply can't be all places at all times, so when you have a need for an extra "special someone" to represent your company and product(s), consider giving wendy a call... for three decades, she has handled every aspect of her own catering, event planning and personal chef companies with ease and is comfortable in any situation with practically any audience... with a personality to charm as well!
Kitchen & Culinary Merchandiser
so you have the goods, the retail store, company/restaurant goodies to sell, but the stuff just isn't moving?... missing that "special touch" a designer brings to the table that will SELL those goodies? as an avid marketer with a keen sense of how to present product, wendy will come in and design display spaces for you no matter how large or small... having owned two successful retails stores, she is well versed in how to merchandise products that complement each other and will not only display items in the right places and right ways, but will co-merchandise with other products to boost sales of all!
Food Photography
wendy's newest foodie passion is photography and she is just delving into this fascinating world, but would love to work with you to see what she might photograph for you... looking for a few guinea pigs... so call if you want to have some fun... and do be sure to visit wendy's FOOD PHOTOGRAPHY page to see some of the photos in her growing collection
Catering&Restaurant ON-CALL STAFFING
over the years, in addition to owning a thriving catering and event planning company, wendy has worked front of the house, back of the house, as a bartender and at a local medical center in food service management... if you would like an extra pair of experienced hands to call on in times of emergency and last minute call ins, let's talk... wendy can prep, cook, wait, tend bar, hostess... whatever your needs... remember, variety is the spice of life for wendy!
newsletter creator
one of wendy's biggest passions is writing... not obvious here on her website, eh? newsletters are such a great tool for marketing and she has had fun over the years doing Table Scraps. It has been on hiatus for a spell, but will be soon revived, so be sure to sign up on mailing list so you get your Scraps as they are tossed out... wendy would love to create and manage one for your company or product!
Trainer
as an educator and communicator, you may find those skills of value when you have staff training needs... it would be wendy's pleasure to work with you and your staff to accommodate any needs... whether it be with product education, service enhancement or some other facet of your company!
web page design
...over time, wendy has created many web pages, not only for personal companies, but for members of the professional personal chefs organization she created... she is now creating web pages for small businesses such as personal chefs, landscapers, restaurants, plumbers, builders and coy fish pond designers... and would love to design (or redesign) one for your small business!